Meet your coach.
I’m Rob Goodwin — 57 years old, three years from 60, and building the over-40 performance standard. I’ve spent 30 years coaching, competing, and training hard, and I know what works for adults who refuse mediocrity. Most people over 40 accept the lie that slowing down, softening, and lowering standards is inevitable. I don’t. IRON FORTY is my NEW flagship program for men and women 40+ who want to build strength, muscle, and capability that lasts — no fluff, no shortcuts, no excuses. It’s about refusing decline, setting standards, and becoming the best version of yourself at any age. If you’re ready to train hard, get strong, and dominate your 40s, 50s, and beyond, this is where it starts. On this channel you will get no BS content on training, nutrition, capacity, and relevant insights to be better at 40+ then you were at 30. I'm there. I live it. I refuse decline.
The IRON FORTY Creed
I choose discipline over comfort.
I choose strength over excuses.
I live by four pillars.
GRIT – I do not quit when things get hard. I lean into it.
EFFORT – I give my best when it counts, not just when it’s convenient.
FORTITUDE – I stay steady under pressure and push through adversity.
CONSISTENCY – I do the work day after day until the results are undeniable.
I don’t chase shortcuts.
I build strength, capability, and resilience.
I am not finished.
I am not fragile.
I am IRON FORTY.
I choose discipline over comfort.
I choose strength over excuses.
I live by four pillars.
GRIT – I do not quit when things get hard. I lean into it.
EFFORT – I give my best when it counts, not just when it’s convenient.
FORTITUDE – I stay steady under pressure and push through adversity.
CONSISTENCY – I do the work day after day until the results are undeniable.
I don’t chase shortcuts.
I build strength, capability, and resilience.
I am not finished.
I am not fragile.
I am IRON FORTY.
