Strong People Are Hard to Kill
IRON FORTY FULL PROGRAM
12 Weeks to Forge a Stronger Body and an Unbreakable Mind
Most people talk about discipline.
Very few actually practice it.
IRON FORTY is your proving ground.
For 12 WEEKS you will train with purpose, eat with discipline, and show up whether you feel like it or not. No gimmicks. No shortcuts. Just the habits that build strength, confidence, and resilience.
This program was built for people who are tired of starting over…
tired of excuses…
and ready to prove to themselves what they’re capable of.
If you follow the program exactly as prescribed, you will change.
Physically.
Mentally.
Permanently.
Very few actually practice it.
IRON FORTY is your proving ground.
For 12 WEEKS you will train with purpose, eat with discipline, and show up whether you feel like it or not. No gimmicks. No shortcuts. Just the habits that build strength, confidence, and resilience.
This program was built for people who are tired of starting over…
tired of excuses…
and ready to prove to themselves what they’re capable of.
If you follow the program exactly as prescribed, you will change.
Physically.
Mentally.
Permanently.
Inside IRON FORTY (FULL PROGRAM)
✔ Structured 12-Week Training Plan, App Based.
Strength, hypertrophy, and conditioning built to push your limits. All delivered to our app. Have your training plan in the palm of your hand. And, message Coach Rob anytime you have questions or need input.
✔ Progress Tracking Inside the App
Log workouts, track bodyweight, progress photos, measure progress, and stay accountable.
✔ ZOOM Check-ins.
Schedule ZOOM check-ins and speak with coach Rob anytime.
✔ Simple Nutrition Framework
Real food. No nonsense. Fuel your body the way it was meant to perform. Get custom Macros specific to your goal!
✔ Mental Discipline System
Daily habits designed to build grit, consistency, and resilience.
✔ Companion PDF Document
This powerful document is filled with additional usable information to compliment your program.
IRON FORTY is the foundation for the stronger life you’re building.
✔ Structured 12-Week Training Plan, App Based.
Strength, hypertrophy, and conditioning built to push your limits. All delivered to our app. Have your training plan in the palm of your hand. And, message Coach Rob anytime you have questions or need input.
✔ Progress Tracking Inside the App
Log workouts, track bodyweight, progress photos, measure progress, and stay accountable.
✔ ZOOM Check-ins.
Schedule ZOOM check-ins and speak with coach Rob anytime.
✔ Simple Nutrition Framework
Real food. No nonsense. Fuel your body the way it was meant to perform. Get custom Macros specific to your goal!
✔ Mental Discipline System
Daily habits designed to build grit, consistency, and resilience.
✔ Companion PDF Document
This powerful document is filled with additional usable information to compliment your program.
IRON FORTY is the foundation for the stronger life you’re building.
The Truth
In 12 Weeks you can stay exactly where you are…
Or you can build momentum that changes the trajectory of your body and your mindset.
The choice is yours.
In 12 Weeks you can stay exactly where you are…
Or you can build momentum that changes the trajectory of your body and your mindset.
The choice is yours.
Start the IRON FORTY Challenge Today
Commit.
Show up.
Do the work.
12 weeks from now, you’ll be glad you did.
Commit.
Show up.
Do the work.
12 weeks from now, you’ll be glad you did.
40 Days From Now
Picture where you could be:
• Leaner
• Stronger
• More disciplined
• More confident
• Proud of the work you put in
Now imagine being in the exact same place you are today because you waited.
The next 84 days are going to pass either way.
The only question is who you will be when they’re over.
Picture where you could be:
• Leaner
• Stronger
• More disciplined
• More confident
• Proud of the work you put in
Now imagine being in the exact same place you are today because you waited.
The next 84 days are going to pass either way.
The only question is who you will be when they’re over.
IRON FORTY Is for People Who Do Hard Things
People who want to stay strong as they age.
People who want control over their body and habits.
People who refuse to drift through life getting weaker every year.
If that’s you…
this program was built for you.
People who want to stay strong as they age.
People who want control over their body and habits.
People who refuse to drift through life getting weaker every year.
If that’s you…
this program was built for you.
Step Into IRON FORTY
Commit to the process.
Show up for 12 WEEKS.
Build momentum that carries into the rest of your life.
START IRON FORTY TODAY
Commit to the process.
Show up for 12 WEEKS.
Build momentum that carries into the rest of your life.
START IRON FORTY TODAY
Full Program Access: $597
✔ Complete 12-Week Training Plan
✔ App-Based with Progress Tracking
✔ Simple Custom Nutrition Framework
✔ Discipline System & Program Rules
✔ ZOOM Check-ins
✔ 24/7 Messaging with Coach Rob
✔ And Lots More...
START IRON FORTY
✔ Complete 12-Week Training Plan
✔ App-Based with Progress Tracking
✔ Simple Custom Nutrition Framework
✔ Discipline System & Program Rules
✔ ZOOM Check-ins
✔ 24/7 Messaging with Coach Rob
✔ And Lots More...
START IRON FORTY
At age 57 He Lives What He Teaches. The man behind IRON FORTY
Rob Goodwin has spent the last 17 years proving that 40 is just the beginning. He’s won multiple NPC bodybuilding shows, competed at Masters Nationals, completed multiple Ruck challenges and finished a brutal 50K mountain ruck, and helped countless men and women over 40 rebuild strength, conditioning, and confidence.
IRON FORTY is the result of real-world testing, under the bar, under the ruck, and in life itself.
IRON FORTY isn’t a promise — it’s the system he uses, and the one he’s built for you.
IRON FORTY is the result of real-world testing, under the bar, under the ruck, and in life itself.
IRON FORTY isn’t a promise — it’s the system he uses, and the one he’s built for you.
56 Years Old. First Place
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Who depends on you?
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